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Design Lead @ Solana NFT Venture

Co-founded a Solana NFT venture. Led design and brand. $1M+ raised, 100% sold out.

Overview

I co-founded a Solana-based NFT venture and led its design, crafting brand strategy and UX across all touchpoints. Design was one of the primary driver of traction and mint success.

Read the full journey here: Raised $1M+ on Solana under 10 minutes!

Anonymity Disclaimer

This project operates under anonymity. I'm open to privately verifying my involvement with serious counterparties. Reach out if you'd like details.

Role & Responsibilities

Led product design and brand strategy across all touchpoints, from concept to launch.

Shaped visual identity and UX that positioned the venture distinctly in the Solana NFT space.

Co-founded and operated the venture. Handled hiring, team building, and daily operations.

Guided the venture toward product-market fit in Solana's GameFi space post-launch.

Oversaw governance, treasury, and internal operations alongside the design function.

Impact

Sold out the entire collection, raising $1M+ in project funds within 10 minutes.

Built a recognizable brand on Solana, gaining traction within months of launch.

Scaled the core team and operations through strategic hiring and leadership.

Reflections

In the NFT space, the product is the brand. There's no onboarding flow that saves a weak identity, and no amount of utility that compensates for a mint page that doesn't build conviction in the first 3 seconds. We sold out because the design made people trust the project before they read the roadmap.

That's the lesson I took: in crypto, trust is a design problem before it's a product problem.